Festival culture is here to stay, with Nielsen Music estimating that 23 percent of the U.S. population attended a music festival in 2018, up from 18 percent in 2017, the biggest year-over-year growth of any kind of live music event.
The digital marketing and agency in our company DNA saw pop up WiFi for retailers, festivals, events as an opportunity for our core WiFi Marketing offering which helps brands with customer acquisition and better understand their in-store audience.
Since 2017, GoGoGuest delivers for experiential agencies like This Is MKG to provide pop up WiFi for festivals like Coachella. This particular customer success story talks about how Absolut Vodka’s open house lounge uses pop up wifi to better understand their audience at the festival and beyond.
The Coachella Valley Music Festival is an annual event which started in 1999, that attracts over 250,000 festival music goers to the Coachella Valley in Indio, CA. The festival plays hosts to musicians from a wide variety of genres including pop, rock, indie, hip-hop, electronic and dance music.
When there are consumers, rock bands and musicians there are sponsors. Abosolut Vodka is a major sponsor of the festival’s two-weekend stretch. During the festival, Absolut hosts a themed open lounge with full bar, dance floor and a space that is both cool, chill and fun for its thousands of vodka consumers.
We love delivering for Absolut Vodka and Coachella. Besides being a super fun event, we love how Absolut Vodka and This Is MKG is hyper-focused on elevating the customer experience for their audience. There are no stones left unturned!
This is our third-year partnering and delivering for This Is MKG and the Absolut Vodka team.
What is next: Here is where GoGoGuest can help your pop up programs and plans.
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The WiFi Marketing Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable storefront marketing strategies from growing your customer list, customer engagement to growing customer loyalty that drive value.
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A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
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