There are 86, 789 hotels and motels in the United States. As a hospitality brand owner and operator, the competition to gain the attention of wanderers to your property can be fierce.
How discoverable is your hotel or motel in each local market you serve? According to Travel Weekly, direct bookings make up 49% of US hotel lodging, while Online Travel Agents (OTAs) accounted for 5%. In 2022, direct bookings are predicted to account for 50% of reservations.
Instead of relying on OTAs, hospitality brands are taking back control of the customer experience with a digital presence connects with their online brand.
This guide will cover customer engagement data-driven tools and strategies you need in every phase of your hospitality marketing journey.
After choosing a location, a concept and a brand name, it’s time to imagine the customer’s experience and journey for your hospitality business. What do you want them to see and feel when someone searches online for “hotels near me…” “lodging in…” “pet friendly hotels in…” “lodging good for families…” “lodging good for solo travelers…”
You need a responsive, search engine optimized website for your hospitality brand. With 89% of adults searching for lodging, hotels and motels in their smartphones investing in a website is a must.
Visual and compelling travel photos that showcase your property, entertaining, fun and funny hashtags is a great way to build an audience online.
Reasons to use Instagram and Facebook as your main social media channels
It is important to know that creating an online presence on a website and social media s not the end of your customer’s journey. You need to connect the customer’s experience back to your property and what potential guests can expect should they choose you.
Why? After getting to know your brand online, you’ve created interest and curiosity. Enough for that individual to submit their information on your website, better yet book a reservation.
What do you do with that information you’ve captured? These days, customers love it when a brand brings humanity and personalization to every step of their customer journey. Customers are willing to pay more for a better experience.
Reasons to use a data-driven cross-channel customer engagement platform
Part of actionable hospitality marketing is about understanding what an individual goes through during the initial decision-making process. Then personalizing your brand’s engagement in every step of the customer lifecycle.
A data-rich customer engagement platform makes it easy to personalize your customer’s experience, regardless of whether the individual is a first time customer, a 2nd time customer or a super loyal customer.
WiFi marketing and the use of captive portals is not a new concept. Depending on the concept of your hotel or motel, WiFi marketing could prove to be a useful hospitality marketing tool for you.
Reasons to use WiFi marketing as part of your hospitality marketing strategy
At GoGoGuest, we design aspirational and milestone based programs that can flex and scale to your hospitality brand’s customer loyalty goals.
Reasons to use a milestone based customer loyalty or rewards program
Actionable hospitality marketing does not end in implementation and execution. Measuring the performance and iteration of each customer touchpoint is key to your success.
Reasons to measure the performance of each actionable hospitality marketing tactic
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Email Marketing Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement hospitality email marketing ideas from creating awareness, customer engagement to growing customer loyalty that drive value.
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A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
How To Use A Captive WiFi Portal To Market Your Business If you’re the owner or operator of a restaurant-style business, coffee shop, QSR, small …