Consumers have come to expect free WiFi at the coffee shops they frequent. It’s understandable, as more people than ever before use coffee shops as venues in which to work, update their social media accounts, stream videos or simply surf the web.
Free WiFi is ingrained in coffee shop culture now, and many coffee shop owners are scrambling for ideas on converting this guest amenity into sales, win new customers and broaden their customer base.
6 Guest WiFi Best Practices: How to Leverage Free WiFi to Help You Grow Your Business
The New York Times recently published an article capturing this crisis in vivid detail. What to Do When Laptops and Silence Take Over Your Cafe? The nation’s most esteemed newspaper interviewed several coffee shop owners struggling as a result of failing to monetize their free WiFi service.
The article focuses on owners either taking an extreme stance (one coffee shop owner in Los Angeles is shown cutting off free wifi service entirely, going so far as to place the device in a bin) or showing complete bewilderment on how to resolve the issue.
The piece highlighted time spent onsite vs. amount of purchase this way: Three hours for five Dollars worth of coffee is not a model that works, says David Wynn, the owner quoted as eliminating free WiFi service. The issue, however, is that the United States has become a cafe and coffee culture. Customers are seeking coffee shops and they demand free Wifi; making it a challenge to access is fast becoming a quick way to kill your customer relationships.
GoGoGuest makes free WiFi work for you. It doesn’t have to be that way no matter how busy or small your coffee shop is, you can offer WiFi that helps increase sales and keep customers happy. And WiFi doesn’t have to be a bleak, costly enterprise as some owners in the NYT article found it to be.
In fact, GoGoGuest is taking a radical new approach to business WiFi service by putting the owners in control of how guests use the service and, most importantly, how the service creates a pathway towards an effective marketing strategy.
Depending on how busy your coffee shop is, you can put a time limit on guest WiFi and require customers to make a purchase. If you are not busy, you can leave your free WiFi wide open. Either way, you increase sales by giving customers fast, reliable free WiFi.
How does GoGoGuest empower coffee shop owners through free wifi service?
- GoGoGuest customers can choose to limit the amount of time a guest can use free WiFi before having to make an additional purchase.
- Every customer who opts-in to use free WiFi service grants your business permission to add them to your email list.
- You can then send out marketing automation content that is triggered based on behaviors.
- Promote limited time offers through retargeting and email marketing.
- Integrate your data and insights from third-party applications including your POS, eCommerce and delivery applications.
- Best of all, GoGoGuest is an affordable small business solution that delivers a quick return on investment.
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