With remote working being more common, small towns and major metropolitan cities are finding their spaces more and more crowded with people who explore and travel while working. The remote working movement has caught on in giant leaps in 2020 and the trend is not slowing down.
This means quick service retailers, coffee shops and taprooms across the country are finding their spaces with more remote workers. Who need fast WiFi, a good space to work for a few hours and food. Is your business prepared to jump in on this opportunity?
With remote working growing in popularity globally, the influx of tech workers in small towns and big cities can be felt by coffee shops and quick service retailers. Beautiful spaces are crowded with lap tops for hours with little or no room for businesses to attract new paying customers or encourage more purchases.
With remote working being an accepted practice in today’s modern world, establishing a guest WiFi policy that encourages good consumer behavior is key for coffee shop owners and quick service operators. A WiFi infrastructure that supports access to guest WiFi with time-limits and encourages more purchases is a much needed solution. Meanwhile, the add on benefits of sharing personalized messaging around your brand increases awareness for your brand.
Investing in the right network infrastructure for your storefront is essential. Your investment costs may end up being more than what your Internet Service Provider (ISP) will offer with their “package,” in the long-term you’ll be saving more, while ringing in more sales in your POS.
When it comes to your network infrastructure and cloud access points, an essential part of your decision should be focused on ease of use for you, your team and your guests.
Start with setting clear guidelines on when and how your guests can use your guest WiFi.
Here are some examples of policies we’ve implemented for thousands of coffee shops and quick service retail operators:
A new guest WiFi policy is a simple change to how you operate and serve your customers. You’ll find a majority of customers will accept and support your new policy. There will be a very small percentage of your customer base who will complain ( a little).
Before you roll-out the new guest WiFi policy here are best practices for your team.
Change is hard. It is almost always seen as a nuisance by many. Yet change is needed so you and your team can focus on bigger and bolder things for your brand.
Here are some messaging ideas and workflows to implement with your new guest WiFi policy.
Value creation for your business and your customers should be taken into consideration when implementing a new solution.
Here’s how a WiFi marketing strategy can help your business and elevate your customer experience:
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The WiFi Marketing Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement a guest WiFi policy and WiFi marketing strategy for your coffee shop or quick service retail business.
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