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Email Marketing

Email marketing ROI (return on investment) is an average of $44 for every $1 spent. It is 40 times more effective than social media marketing and at least three times more effective than any other marketing channel. Relying on your POS system or eCommerce platform for email marketing offers some quick basic tools for engagement. However, brands and businesses who seek to elevate their customer experience and fully own the customer lifecycle management across locations and markets need more than the basics. Your consumers expect a level of personalization that a data-rich cross-channel customer engagement platform can scale and support.

6 Things To Know About Coffee Shop WiFi Management

6 Things To Know About Coffee Shop WiFi Management At this point in time, WiFi is to coffee shops as… well, coffee is to coffee shops. The trend of coffee shops telling people to talk to each other in lieu of using social media or checking email no longer makes sense, because what people talk about involves …

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12 Actionable Coffee Shop Marketing Tips That Works

Coffee Shop Marketing Tips: How to Market a Cafe As of 2020, there were 37,274 coffee shop stores in the United States. As an independent specialty coffee shop owner, an operator of a multi-location or franchise brand, the competition to gain consumers’ attention in your local market or multiple local markets is heating up.  So, …

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Secrets To Successful QSR Marketing

QSR Marketing Strategies That Work In 2021 & Beyond As a result of COVID-19, the Quick Service Retail (QSR), restaurant and hospitality industries saw storefront business go from unprecedented growth to a complete stand-still in a matter of weeks. Despite the challenges resulting from the pandemic, COVID-19 will likely be remembered as a milestone for …

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15 Actionable Restaurant Marketing Tips That Work

Keys To Actionable Restaurant Marketing: How To Market A Restaurant There are more than 1 million restaurant locations in the United States. That’s some fierce competition if you’re a restaurateur or restaurant operator. You know that to win new customers and increase revenue, you’ll need to gain consumers’ attention in your local market(s) as quickly …

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Why Your Business Needs Marketing Segmentation

Why Your Business Needs Marketing Segmentation Marketing segmentation or customer groups is a view of different customer sub-groups in your entire customer list or data base. Customer sub-groups or smart segments can be organized based on specific critera. Segmentation criteria can vary and is driven by a marketer’s goals or programs. In this guide, we …

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Drive Sales With Marketing Automations

Drive Sales With Marketing Automations Marketing automations or “triggers” when used with data and rules are powerful tools that help drive repeat purchases for restaurants, coffee shops, taprooms, hospitality and retail brands.  There are 3 key ingredients for marketing automations to drive sales: data, rules and content.This guide provides six examples of effective marketing automations …

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Grow Your Taproom With Smart Email Marketing

Grow Your Taproom With Email Marketing The year of 2020 and 2021, is likely to be one of the most challenging times for bars, taprooms and quick service retail, as many bar and taproom owners and operators cope with the restrictions and risks of COVID-19. Along with social distancing safety protocols and managing ventilation and …

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Secrets To Successful Coffee Shop Marketing

Secrets To Successful Coffee Shop Marketing Whether you’re a single independent location or a multi-location coffee shop brand, you need a customer marketing strategy to create authentic customer connections that grow customer loyalty. How To Create Authentic Customer Connections It starts with connecting all your data from every customer ordering channel, in-store or online. Systems …

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