Marketing automations or “triggers” when used with data and rules are powerful tools that help drive repeat purchases for restaurants, coffee shops, taprooms, hospitality and retail brands.
There are 3 key ingredients for marketing automations to drive sales: data, rules and content.This guide provides six examples of effective marketing automations that guide the buying and decision-making experience of consumers.
Your audience and customers would love to continue learning about your brand. Give them a reason to want more with these marketing automations.
What are welcome automations? It is a series of personalized messages that trigger when a customer’s behavior or pattern satisfies a rule assigned to that automation.
A marketing automation rule is always tied to a piece of information or data that your brand has collected with permission from your customer. When rules and data are aligned, marketing automation provides marketers and customer teams with the information they need to create more personalized content for each customer group, segment or cohort.
Food and beverage is almost always the centerpiece of celebrations. Increase your opportunity to be the birthday celebrant’s gathering place of choice.
Send a birthday automation at least a week in advance!
How to set-up your birthday automations
With rich-data seamlessly funneled into your smart segmentations, there are endless opportunities for ways to personalize your content through automations that are associated with a customer’s interests.
Here are a few examples of personal interest focused marketing automations
There will be a cohort of customers in your ALL CUSTOMERS list who will start dropping off your most active or engaged cohort?
Why? When a brand is not able to make a connection in the early phases of a relationship with a new customer, engagement slows down.
After 30-60 days of 0 engagement, 0 visits from a previous customer, your marketing and customer team must have win-back automations ready to go.
Here are examples of win-back automations
Does your business thrive with referrals? Make it easy for customers to share the love of your brand with referral automations.
Here are a few examples of the best referral automations
Do you shop online? If yes, then you’ve received a transactional email marketing automation about your purchase.
Transactional marketing automations usually include a confirmation of your purchase, when it would be shipped and finally when it has arrived!
Transactional marketing automation ideas for hospitality brands
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable marketing automation tips that help drive sales.
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