Our Email Marketing Guide for Hospitality and Restaurants provides actionable strategies and easy-to-use tools to implement conversational email marketing programs that do not get ignored. The barrier to starting is understanding, so we created this guide for independent owned businesses to multi-location hospitality brands who are looking for growth opportunities that are highly profitable.
The average ROI for email marketing is $38 for every $1 spent.
Customer engagement is no longer a one-size fits all approach. Customers seek to connect with the brands that they love. Cross-channel customer experience plays a big role in your brand's influence and customer loyalty.
The pandemic is accelerating cross-channel digital experiences for brick-and-mortar first businesses like hospitality and restaurants. Learn how to implement an email marketing program that is profitable in your first campaign.
A successful and profitable email marketing program starts with understanding your customer data. When your email content is personalized and relevant to a subscriber’s desires, interests and value system, many great things can happen for your brand within a short period of time.
|In-Store Data Sources||Digital Data Sources|
|Cloud POS||Website sign-ups|
|Guest WiFi and Location Analytics||Online Ordering|
|Foot-Traffic Counter and In-Store Customer Journey Mapping||eCommerce (subscriptions, merchandise)|
|In-Store Loyalty Rewards||eCommerce Loyalty Rewards|
Every email marketing service (ESP) provider offers a customer preference center. The sole purpose of a customer preference center is to provide your subscribers an opportunity to further personalize their interests when receiving content from your brand or business.
Overtime customer interests and their demographic data may change. As a brand, it is important to keep up with these changes. An easy way to do so is by setting up your customer preferences that offer the level of personalization and flexibility for your audience and customers to update their information.
Small businesses and eCommerce brands turned to email marketing to stay connected with their audience and customers at the beginning of the pandemic. The shift is not slowing down. In fact, email marketing has proven to be an easy, accessible and profitable marketing tool.
The inbox is not going to go anywhere. Email marketing is here to stay. So why not learn about its super powers and how to leverage them as part of your full-funnel and cross-channel marketing strategy?
Email marketing tools you must master
In our Email Marketing Playbook Guide for hospitality and restaurant brands, see real examples on how brands are using connecting and engaging with their audience and customers.
Now that you’re familiar with the different ways your brand and business can acquire and understand customer data, the next step is learning the power of smart segmentation tools.
With smart segmentation tools, you can visually get to know different customer groups from their interests, purchase behaviors, engagement behaviors and more. Remember, humans are multi-faceted individuals that change over-time, hence an individual can belong to 1-2 segments in your funnel.
Highly profitable segmentations that marketers and business owners fail to use:
The concept of creating content for a defined set of subscribers and their interests is not an easy concept to grasp.
It is all driven by data, quietly being collected behind the scenes as each customer interacts and engages with your brand. From a simple purchase at the point of sale system to connecting on your guest WiFi.
Understanding your customers based on their action and behavior with your brand is what shapes successful marketing automations.
Uses of marketing automations or triggered email messages
Creating and sending email marketing automations and campaigns is easier than ever. Our drag and drop editing tools with built-in responsive design, previews across screens, A/B testing and spam testing make email marketing a breeze.
When you have an understanding of what your customers want and expect from your brand, it is easier to create content that elevates your customer experience.
Designing your email marketing customer experience with visually engaging images, videos, gifs, emojis and more makes it fun and delightful!
Ready to dive in? Download the guide to get a closer look at these email marketing tools:
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Email Marketing Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable hospitality and restaurant email marketing tips.
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