The year of 2020 and 2021, is likely to be one of the most challenging times for bars, taprooms and quick service retail, as many bar and taproom owners and operators cope with the restrictions and risks of COVID-19. Along with social distancing safety protocols and managing ventilation and air flow of indoor spaces, making the online ordering experience seamless without interrupting the flow of dine-in service, there are opportunities in this season of uncertainty. The pandemic has turned into an ideal moment to elevate digital and in-store experience with taproom email marketing.
Along with expanding their online store, beer subscriptions (Bear Box) and an annual beer club membership, Bar Society, South Lake Brewing company has remained relevant to its consumers and fans in Lake Tahoe, the State of California and across the country by digitizing their ordering channels, social media and smart email marketing.
By first understanding the in-store presence of locals and thousands of guests who visit Lake Tahoe annually, South Lake Brewing Company remains a step ahead in any climate.
Lake Tahoe, California is the largest alpine lake in North America. The lake is a major tourist attraction to local and international travelers. The estimated year round resident is 40,000 while 20 Million visit Lake Tahoe each year. Total population can reach 300,000 at peak seasons.
South Lake Brewing’s HQ and taproom is located at the heart of Lake Tahoe. Located by the Y, it is the perfect location for a beer brunch, happy hours and a hang-out spot for friends after a day or ski, mountain bike, trail running or hiking. How do we know this? Our winter HQ is in Lake Tahoe!
GoGoGuest delivers in-store WiFi marketing for South Lake Brewing, as well as, cross-channel smart email marketing. This means that we’re able to personalize messaging and content by customer cohort and group.
Nicole Smith is one of the savviest independent business owners we know and support. She’s super data-driven and is able to succinctly translate the insights she sees from her data into opportunities. When she reached out ready to jump-in on our WiFi Marketing solution with smart email marketing in February of 2019, we were elated!
South Lake Brewing Company is a GoGoGuest customer platform since early 2019. We’ve witnessed their subscriber base grow from less than 1,000 active subscribers to 10x more!
Here are some of the notable accomplishments that sets South Lake Brewing apart from their peers and competition.
What is next: Here is where GoGoGuest comes in as a source for cross-channel customer engagement and loyalty program for your bar or taproom:
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Email Marketing Guide? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement data-rich email marketing programs from creating awareness, customer engagement to growing customer loyalty that drive value.
Get smarter. Join our newsletter.
A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
How To Use A Captive WiFi Portal To Market Your Business If you’re the owner or operator of a restaurant-style business, coffee shop, QSR, small …