If you are planning to open a coffeeshop, a restaurant, a quick service spot, craft brewery or a retail experience store you will need network connectivity. This handy guide will walk you through 6 tips when choosing the right wireless cloud access points for your business.
Wireless networks are traditionally used to support your POS systems, speakers, television and other connected devices to run and manage your in-store business. The innovation in cloud technologies and IoT (Internet of Things) has made wireless networks and cloud access points essential to elevating guest experience and customer engagement. This makes choosing the right wireless cloud access points a crucial part of opening your physical storefront or retail experience.
Today, you're probably opening your first physical storefront. Imagine, opening multiple locations across the country or the world, while being able to monitor and manage wireless connectivity in all your physical locations from one dashboard?
Beyond the easy installation, simplicity, security and durability there are cloud access points that come with a life-time warranty and excellent support you can rely on. In this guide, you’ll learn about two cloud wireless access point brands and how each works with our GoGoGuest WiFi Marketing solution.
User experience is central to how we design and build products at GoGoGuest. This means, when we evaluate hardware that works with our WiFi marketing solution user friendliness is high on our list.
If you’re a local business owner or franchise operator who does not have any network technician to lean on, the task of setting up network connectivity for your physical store can be daunting. ISP (Internet Service Providers) networks offer too many options, albeit none of their standard routers are wireless.
At GoGoGuest, Cisco’s Meraki Wireless Access Points score high on ease of use. Here’s why:
If you’re a business who prefers to lean on a local technician for all your network connectivity needs, then Unifi’s wireless access points would work well too. The big difference is that you will need a technician to install and set-up an Unifi access point on site. Unifi’s access points are business grade just like the Meraki, albeit a bit more technical when it comes to the installation, maintenance and management.
Like the Meraki, Unifi can be maintained and managed across multiple locations too provided that your technician has installed the access points using a Cloud Controller. A Unifi Cloud Controller is similar in function to Meraki’s Cloud License dashboard, but requires a more technical and hands-on set-up.
Every brand and business aims to expand and grow across markets. Security of your wireless network and scalability must be considered when choosing your wireless cloud access point.
Meraki and Ubiquiti both offer business-grade security functions and features for PCI Compliance and network segmentation. Albeit Meraki has better documentation on these settings. Ubiquiti relies heavily on community feedback and Q&A (at least that is what we’ve observed).
|Access Points||Ease of Use||Support & Lifetime Warranty||Works With GoGoGuest|
|MERAKI||Plug and play installation with built-in cloud management dashboard|
|UBIQUITI||Requires a network technician||Rely on your local technician for support|
This is where things get interesting for us here at GoGoGuest. Both Meraki and Ubiquiti offer anonymized foot traffic data and insights.
This information is specifically helpful for brands and businesses with physical storefronts to assess the viability of new markets. Meanwhile it can also be used for audience engagement programming using a variety of digital and experiential customer engagement channels.
When using GoGoGuest, a company can request to gather anonymized data for specific sites or experiential events.
The cost to set-up a wireless network infrastructure per location can vary depending on the site’s dimension, total square ft., levels (single or multi-level), location and your network needs.
Here’s what your potential cloud access point cost would look like for 1 location with 1,000 square ft – 3,000 square ft.:
Here at GoGoGuest, we support Meraki and Ubiquiti wireless access points. What we discovered is that more local technicians are recommending Ubiquiti for a few reasons:
GoGoGuest WiFi Marketing supports and works well with Meraki and Ubiquiti access points. Here’s what you should know:
We’re not here to play favorites when it comes to our solution partners. Our goal is to find the best path forward for our customers.
If you’re a brand or business that do not have an IT team or a local technician who supports each site or location’s wireless network needs, investing in a Meraki is as good as having your own IT team. 😊
Now you’re probably wondering how to get the most out of your wireless network infrastructure and cloud access point? Take a look at our WiFi Marketing Playbook a guide that contains actionable examples on how WiFi marketing can elevate your guest experience and customer engagement.
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