When we met Melissa and Annette, we were blown away by the power of their visual stories on the Nappstar Salon Instagram account. They had 50K followers in October 2019 when we started this journey. Today, Nappstar’s current Instagram follower count is up at 123K. This customer story is for businesses and brands in the […]
New customer acquisition for hair salon and spa entrepreneurs and business owners is not as simple as putting up a sign on your sidewalk or posting a few photos on Instagram. Successful hair salon and spa owners know that visual brand storytelling plays a big role when growing your salon and spa business or brand. […]
A new decade has arrived. With it, a whole new set of trends are emerging. It is more important than ever for every type of businesses and iconic brand to close the gap between your customer experience in-store and online. 2020 is the year to think about your “unified retail experience.” What is a unified […]
2019 was one for the books here at GoGoGuest. Today, in addition to coffee shops, restaurants, craft beer, bars and the hospitality industry GoGoGuest is being used by businesses in these categories: Retail commercial properties Brand activation for global beverage, electronic and beauty brands Hair and beauty services The future is bright. What we accomplished […]
Social House Eatery and Cafe located in Philadelphia’s historic South Street District had big shoes to fill taking over the space of former La.Va Cafe, the neighborhood’s iconic coffee shop. Rory Walsh and his best friend Danielle purchased La.Va Cafe with big dreams. They wanted a fresh look for the new brand to mark a […]
Direct to consumer (DTC) brands or online retailers have a wealth of data, insights and trends about their customers. DTC brands use the information to drive product decisions, inventory, marketing and where to create pop up shops. In short, customer data and insights drive an online retailer’s customer experience from every point of a customer’s […]
Did you know that email marketing has a huge reach? Far bigger and wider than Facebook. Social media sites like Facebook have 2.45 billion monthly active users, as of the third quarter of 2019. Facebook is the biggest social network worldwide ( Statista ), yet email marketing has a much higher reach with an upward […]
Festival culture is here to stay, with Nielsen Music estimating that 23 percent of the U.S. population attended a music festival in 2018, up from 18 percent in 2017, the biggest year-over-year growth of any kind of live music event. The digital marketing and agency in our company DNA saw pop up WiFi service for festivals, […]
We live in the experience age. Young consumers are opting to spend their money seeking out and participating in pop-up shop retail experiences rather than products compared to generations before them. One low-risk method of getting in front of your audience and creating awareness is to invest in a pop-up shop or pop-up retail store […]
Whether you are reopening your business after surviving a crisis or are opening for the first time, email marketing should be part of your business quiver to recover, start and run your business. This guide will walk you through a variety of email marketing tools and strategies to help you build a successful email marketing […]