The year of 2020 and 2021 is likely to be one of the most challenging times for restaurateurs of all sizes. As the quick service retail and full-service restaurant industry cope with the restrictions and risks of COVID-19.
Along with adjusting the food service and dining experience or expanding services for online ordering (pick-up, eat-in or delivery), digital tools helped restaurants remain relevant in the face of uncertainty.
The pandemic has presented itself as an ideal moment for restaurateurs and restaurant franchisees to enhance their in-store and digital strategies for customer engagement and loyalty.
Cafe Fiore remains relevant to its loyal fans and new customers who enjoy celebrating special occasions and date nights in Lake Tahoe. Learn how this 15 table fine dining restaurant simplified online reservations without fees and elevated their online presence with restaurant digital marketing.
By investing in their online presence and making it super easy for guests to reserve online, Cafe Fiore's marriage of digital experiences and personal touch brings delight to loyal fans in any season.
Lake Tahoe, California is the largest alpine lake in North America. The lake is a major tourist attraction to local and international travelers. The estimated year round resident is 40,000 while 20 Million visit Lake Tahoe each year. Total population can reach 300,000 at peak seasons.
Cafe Fiore is nestled between the great blue lake and Heavenly Ski Resort. It is the perfect destination for lovers, date nights, families celebrating a milestone occasion or just for fun among friends. For over 25 years, Cafe Fiore has relied 100% on the phone and the personal care that it offers each guest who comes through their doors. In early 2019, Nick Ashmore, restaurateur and owner of Cafe Fiore had the foresight to invest in the brand’s digital strategy.
GoGoGuest delivers a unique online reservation experience for Cafe Fiore’s guests. An experience that is easy and fluid for guests with lots of room for Nick’s focus on real-world customer engagement. GoGoGuest has processed over 3,800 reservations requests since launch.
Cafe Fiore is a GoGoGuest customer platform since 2019. We’ve seen the brand’s online organic reach grow to over 12,000 page views per month and over 8,000 page visits per month to processing over 4,000 online reservations in a year.
Cafe Fiore is a GoGoGuest customer platform since 2019. We’ve witnessed their online channel grow from 2 online reservations a month to hundreds! We’ve had to intentionally block-off dates due to an overflow of requests during the peak seasons.
Here are some of the notable accomplishments that sets Cafe Fiore apart from their peers and competition.
What is next: Here is where GoGoGuest comes in as a platform for cross-channel customer engagement to grow customer loyalty.
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable full cycle marketing tips from creating awareness, customer engagement to growing customer loyalty that drive value.
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