Whether you’re a single independent location or a multi-location coffee shop brand, you need a customer marketing strategy to create authentic customer connections that grow customer loyalty.
It starts with connecting all your data from every customer ordering channel, in-store or online.
Guest usable space in coffee shops is a valuable asset needed by a storefront to attract customers. The more “butts in seats” in any given day translates to revenue. On average, depending on the coffee shop an average order per visit could range between $4.50 – $8.00 per customer. Coffee shops immediately lose value on their guest usable space when customers remain beyond the first hour without making a second purchase.
Here’s what we’ve accomplished in less than a year since launching GoGoGuest WiFi marketing in Coffeebar’s storefronts.
Once your rules are set to for smart segmentations and automations, you are ready to focus on creating and sending campaigns.
When preparing your campaign, keep in mind that it is no longer a great idea to send one creative and content to thousands of inboxes. As an example, a customer group that is likely to enjoy half-off cookies an hour before you close are moms with grade-school age children who are mostly home-schooled during the pandemic.
How GoGoGuest Helps: Here is where GoGoGuest comes in as a coffee shop email marketing platform:
Jump on serendipitous opportunities to delight and surprise your most loyal customers.
This is easier accomplished when digital touch points are inter-mingled with real-world interactions. During the pandemic, Zoom interactions are more realistic.
How GoGoGuest Helps:
Customer engagement for coffee shops is an ongoing process of learning, growing, and getting better. The more you understand your data, the easier it is to transform into authentic customer connections.
Deep customer connections grow loyalty.
How GoGoGuest Helps:
GoGoGuest helps coffee shops start with a customer engagement foundation that easily scales as your business needs grow, on-demand. With Coffeebar, starting out with guest WiFi marketing and email marketing is our the first step to create more authentic engagements.
Here are more coffee shop marketing tips from Chron.
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable full cycle marketing tips from creating awareness, customer engagement to growing customer loyalty that drive value.
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A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
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