The year of 2020 and winter 2020/21 season, is likely to be one of the most challenging times for retailers, as mall developers cope with the restrictions and risks of COVID-19. Along with winterizing the mall shopping experience dining experience or expanding services for curb side pick-up, concierge virtual shopping and directing shoppers to online channels, there are opportunities in this season of uncertainty.
Winter 2020 is an ideal moment for mall operators to enhance their in-store and digital strategies for customer engagement for malls and shopping centers.
Along with expanding a mall’s customer experience to delivery, curb-side pick-up and elevating in-store amenities like covered parking and fast, free WiFi, Freeport Village Station is has remained relevant to it’s thousands of consumers across the United States and Canada.
Freeport, Maine is a quaint New England town known for it’s quaint small-town feel surrounded by outdoor adventures in any season, delicious lobster, maple syrup and world-class shopping experience.
At the heart of Freeport, Maine is Freeport Village Station, a major summer destination o\for Canadians and Americans who love to shop big brands for better deals. In early 2019, Janet Grady, Vice President of Marketing reached out with a challenge: to double their customer base by 50% by the end of 2019 and invest in digital tools to personalize and engage their customers all year round. At this time, Freeport Village Station is primarily focused on in-store and a local marketing strategy.
Freeport, Maine is a New England summer destination for visitors across the United States, Canada and many international visitors. When we first met with Janet, there were clear reasons why they wanted to invest in a WiFi marketing solution that offered capabilities for real-world journeys, increase customer acquisition in-store and through digital channels and connect with customers through weekly personalized newsletters.
Freeport Village Station was fully launched on our WiFi marketing platform within a 60-day time-frame. The project timeline includes specifications and approval of Meraki network equipment and the installation of internet service in the property.
Once the network infrastructure was set up and ready for GoGoGuest, we launched the WiFi marketing solution for Freeport Village Station completely virtually within 7-days.
What is next: Here is where GoGoGuest comes in as a source for shopper intelligence for your mall or shopping center:
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement a full cycle marketing program from creating awareness, customer engagement to growing customer loyalty that drive value.
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