the customer engagement playbook
Designing Brilliant Experiences:
What Is Customer Engagement? Why It Matters And What You Need To Know.
An essential guide for marketers and customer teams dedicated to creating brilliant real-world and digital customer experiences.
Innovation in technology and how humans use it in their everyday lives is only getting more complex. There are too many options. Too much noise.
The reality is brands and businesses are struggling to keep up with the evolving technology landscape and the changing customer behaviors that come along with it.
Getting it right means having the right technology stack, the right data and the right approach to collaboration among marketing and customer teams.
Brands today can thrive if they embrace the fast changing landscape: with an intent and focus to create highly targeted, humanized brand experiences supported by flexible teams and responsive technology. With a customer engagement software platform that can seamlessly integrate with each system in your technology stack in real-time, getting there is possible. With this guide you’ll learn about the foundation and building blocks needed to succeed.
GoGoGuest’s new eBook, Designing Brilliant Experiences: What Is Customer Engagement, Why It Matters, And What You Need to Know, is that guide. Read on to get up to speed on actionable steps on:
- Building Blocks Of Modern Marketing 101
- Six Rules In Maintaining Your Marketing Funnel
- Remove The Guesswork With Data
- Eight Campaigns That Delight Customers
- And more!
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