TYPES OF LOYALTY PROGRAMS
Surprise and delight
Go beyond the behavior you seek. Create and manage customer rewards and incentives across transactions, interests and engagement in-store and online. Start anywhere with GoGoGuest.
EARN AND BURN LOYALTY PROGRAMS
Spend money, earn points
The Earn and Burn Loyalty Program is the most common you’ll see offered. These programs are easy to implement, encourage customers to keep on spending to earn rewards. It is easy to implement and turns into a digital version of the “punch card”.
The benefits: customers can earn points for their in-store and online purchases. Meanwhile, brands can take full control of the cross-channel customer engagement tools to drive more purchases across channels and encourage customer loyalty.
TIERED LOYALTY PROGRAMS
Progress and benefit
With a Tiered Loyalty Program, customers gain access to additional perks by advancing through the different memberships or tiers. Tiered programs encourage customers to spend and engage to increase their access to privileges.
The benefits: The overall value of each loyalty tier becomes a key value driver for each target customer group or customer profile. The higher the tier, the better the benefits and the more exclusive the brand experience becomes. Tiered loyalty programs gives your brand the opportunity to create highly-personalized experiences. Learn and better understand customer behaviors and stay ahead of your competition.
PERKS LOYALTY PROGRAMS
Join and enjoy
The Perks Loyalty Program is gives you the discretion to make benefits available unconditionally to all members of the program. Combined with a comprehensive cross-channel customer engagement strategy, the Perks Loyalty Program grows brand loyalty through recurring purchases in-store, online or both.
The benefits: For brands focused on growing brand awareness and brand loyalty, offering perks to all your members is an easy approach to growing customer loyalty. It is easy to implement and manage. Offer and highlight services and products that are unique to your brand to convert each individual purchase to a recurring purchase.
GAMIFIED LOYALTY PROGRAMS
Join, play and unlock
The Gamified Loyalty Program is based around challenges or earning badges to engage customers in a fun and interactive way. With this loyalty program type, you can gamify your in-store experience, while driving customers to engage online.
The benefits. You can be as creative with a Gamified Loyalty Program by going beyond transactional behavior. It can be a great program for growing brand awareness across different customer groups and customer profiles, test and introduce new product ideas and encourage repeat engagement and purchases.
COALITION LOYALTY PROGRAMS
Connect and unite
The Coalition Loyalty program unites multiple brands under one program. They are ideal for malls or a group of merchants or businesses from one local market.
The benefits: Increase foot-fall and encourage repeat purchases across multiple brands. Offers the mall or group of businesses access to in-store customer identification to identify and reward a customer in an easy and seamless manner. Add value through joint offers, gamify the customer experience and easy enrollment through phone number or card linking.
HYBRID LOYALTY PROGRAMS
Mix and match
A Hybrid Loyalty Program type merges from two or three loyalty program types, because mixing a few elements from your in-store and online experience (or both) is a better fit for your business strategy.
The benefits: Offer a unique value proposition by selecting feature sets from each program type. Personalize the experience for your customers. Gain full-control and flexibility.
READY TO DIVE IN?
We’d love to talk to you one-on-one about how GoGoGuest API centric customer loyalty programs, along-side our engagement platform can go beyond transactions and increase engagement rates.
HOW WE DELIVER
Brands of all sizes can start anywhere
Launch a customer loyalty program that fits your business strategy, adds value while delivering surprise and delight to your customers. With our API centric platform GoGoGuest customers can start anywhere, go anywhere and everywhere.
EDLEY'S RESTAURANT GROUP, LLC
Reward Customer Loyalty
Seeing is believing
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