Did you know that email marketing has a huge reach? Far bigger and wider than Facebook. Social media sites like Facebook have 2.45 billion monthly active users, as of the third quarter of 2019. Facebook is the biggest social network worldwide ( Statista ), yet email marketing has a much higher reach with an upward of over 4 billion users (Statista)
As a comparison, social media platforms like Facebook, Instagram and YouTube require that a user provides a valid email address to send notifications, authentication and more. This makes sense, knowing that their users rely heavily on their inbox to drive traffic back to their sites?
Posting on Instagram, Facebook or TikTok is not enough to sell coffee, beer, fries and burgers. Email marketing is an essential strategy to convert likes into orders.
Edley’s BBQ is the home of Nashville style barbeque. Over the last decade, the Nashville market has proven to be a recognized contender in the barbeque market and fans from all over the country are flocking around Nashville for its music and smoked meats.
When we were first engaged by the Edley’s team, the main objective was focused on customer acquisition across its store locations in middle Tennessee. By installing GoGoGuest WiFi marketing in each location, the Edley’s BBQ marketing team gained access and ownership to first party data. By capturing data from their guest WiFi, this means that Edley’s BBQ owns the customer experience across all its channels.
Here are the key benefits of email marketing strategy for local brands:
When working with the GoGoGuest team, you’ll learn pretty quickly how we love data. We are passionate about understanding and bridging the data gaps a business has when understanding their most profitable engagement and ordering channels.
Here are the key benefits of first-party data for your email marketing strategy:
Now that you’ve aggregated your first party data from across different systems, what do you do? To implement your email marketing strategy, you’ll learn some basic insights about your customer cohorts with demographic data and real purchase data from all your ordering channels.
Here are the key benefits of a data-driven email marketing strategy:
Getting started is not easy, specially when you’ve been told that email marketing is no longer relevant. Contrary to the ‘hear-say” email marketing remains even more important than any other channel for brands of all sizes.
Starting small, then working your way up to bigger email marketing goals is always a good idea.
What is next: Here is where GoGoGuest comes in as a source for email marketing for your brand or business.
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Email Marketing Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement an email marketing strategy and program that drives awareness to growing customer loyalty that drive value.
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A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
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