In 2019, there are over 442,597 brick-and-mortar retail stores throughout the United States. As a retailer or mall operator, the competition to gain the attention of consumers in your local market or multiple local markets is fierce. local markets is fierce.
How easy is it to find your brick and mortar retail store in each local market you serve? According to a CONSUMER INSIGHTS STUDY, 89% of research shopping happens on mobile. What do you need to do gain the attention of and audience? What level of customer engagement do you need to convert, take control and own that relationship after the first visit.
After choosing a location, a concept and a brand name, it’s time to imagine the customer’s experience and journey. What do you want them to see and feel when someone searches for “craft brewery near me…” “fine dining restaurant near me…” “best bbq near me…”crop top athletic wear women…” “jeans in aged denim…” “snowboard bib XS in specific brand name…”
You need a responsive, search engine optimized website for your online retail store and physical store. With 89% of adults searching for places to shop, travel, eat, drink and gather in their smartphones investing in your digital presence to connect with your physical retail stores is a must.
Visual and compelling foodie photos, entertaining, fun and funny hashtags is a great way to build an audience online.
Reasons to use Instagram and Facebook as your main social media channels
It is important to know that creating an online presence is not the end of your customer’s journey. You need to connect the customer’s experience back to your physical store.
Why? After getting to know your brand online, you’ve created interest and curiosity. Enough for that person to submit their information on your website, better yet they order online and decide to walk-in to pick the item up. This is a great way to potentially up-sell a customer on another item or two! A practice known as BOPIS, buy online, pick-up in-store.
What do you do with that information you’ve captured? These days, customers love it when a brand brings humanity and personalization to every step of their customer journey. Customers are willing to pay more for a better experience.
Reasons to use a data-driven cross-channel customer engagement platform
Part of actionable retail marketing is about understanding what an individual goes through during the initial decision-making process. Then personalizing your brand’s engagement in every step of the customer lifecycle.
A data-rich customer engagement platform makes it easy to personalize the customer’s experience, regardless of whether the individual is a first time customer, a 2nd time customer or a super loyal customer.
WiFi marketing and the use of captive portals is not a new concept. Depending on the concept of your physical retail store, WiFi marketing could prove to be a useful retail marketing tool for you.
Reasons to use WiFi marketing as part of your retail marketing strategy
At GoGoGuest, we view customer loyalty programs differently. While POS systems and other third-party loyalty programs focus on point based systems $1 = $1 pt., GoGoGuest offers a milestone based loyalty program that can flex and scale to your retail brand’s customer loyalty goals.
Reasons to use a milestone based customer loyalty or rewards program
Actionable restaurant marketing does not end in implementation and execution. Measuring the performance and iteration of each customer touchpoint is key to your success.
Reasons to measure the performance of each actionable retail marketing tactic
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable retail marketing tips from creating awareness, customer engagement to growing customer loyalty that drive value.
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A collection of useful resources, guides, customer success stories and product updates from the GoGoGuest Team.
How To Use A Captive WiFi Portal To Market Your Business If you’re the owner or operator of a restaurant-style business, coffee shop, QSR, small …