How Espresso Rosetta Sells More In-Store And Online
Espresso Rosetta is an artisan coffee shop located in downtown Livermore, CA. Owned and operated by Jeremy and Mercina Schneider, who are local Livermore locals. May 15, 2020 marks their 5th year anniversary.
When we met Jeremy and Merci in December 2018 they were looking for a way to better manage and control the guest usable space in their beautiful avant-garde designed coffee shop. The husband and wife team have been working around the classic coffee shop and WiFi struggle for years. Located in a university town did not make it easy.
Espresso Rosetta’s story is a testament to a brand’s core rooted on customer experience – from the storefront, as a roaster and online. Espresso Rosetta’s growing brand needed a partner and one simple platform to manage and grow their usable guest space and sell their coffee online.
GoGoGuest made it super simple to optimize our usable guest space and successfully launch our coffee subscriptions online. Their platform is agile and adapts to our changing needs. – Mercina Schneider, Owner
How Espresso Rosetta Is Leveraging A Connected Customer Experience To Grow
Jeremy and Mercina Schneider’s passion and dedication to coffee and customer experience shapes everything about Espresso Rosetta.
To the husband and wife duo, this means delivering a consistent product at scale. From the moment you step into Espresso Rosetta’s downtown Livermore, CA coffee shop storefront to your first sip of coffee. Everything is just right and brewed to perfection.
The challenge. As Espresso Rosetta became a household name to residents in Livermore, CA optimizing the usable guest space became challenging to meet their bottomline. A crowded coffee shop filled with students from the nearby university turns away a lunch crowd and professionals passing through or visiting the area for a business day trip. We helped solve this challenge in 2018 with our Business WiFi Service product.
In late 2019, Mercina wanted to step up their online coffee subscriptions and leverage the growing email list collected from their storefront.
The solution. GoGoGuest, a customer data and marketing platform for hospitality, retailers and business services fully re-designed Espresso Rosetta’s website and online store while using the collected customer email lists from WiFi captive portals and Square POS.
- Optimizing usable guest space with WiFi
- Leveraging existing customer data to launch coffee subscriptions
- Give customers full control of their experience
This is how GoGoGuest helped.
Optimizing usable guest space with WiFi. Opening a coffee shop for Mercina and Jeremy is centered on a deep passion for delivering high quality coffee from farm to the cup. That also meant creating a beautiful space to enjoy that first sip of coffee.
To attract guests, guest WiFi is a quick way to create awareness and convert people to step into your coffee shop. As Espresso Rosetta’s popularity grew, then the problem started: customers over stayed for hours without purchasing anything beyond a drip coffee.
Weighing all the resources that go into maintaining a beautiful space, a clean restroom and high-quality food products thinned out their margins.
That changed when Jeremy and Mercina decided to implement guest WiFi with a required purchase. As a Square POS seller, Merci and Jeremy were able to use our one-click integration with Square. The couple saw an immediate increase of 40% in revenue.
Leveraging existing customer data to launch a coffee subscription service. After a year of growing their email lists through the guest WiFi captive portal, Espresso Rosetta decided it was time to step up their digital presence and start selling coffee subscriptions online. With over 4,000 active subscribers and growing, it was the perfect time.
Give customers full control of their experience. With a new responsive and fully SEO optimized website, Espresso Rosetta’s efforts in creating audience awareness and converting new customers just got easier. Customers are able to place a take-out order and purchase coffee subscriptions on their own time. It meant that out-of-town visitors can purchase Espresso Rosetta coffee subscriptions from the comfort of their homes. While locals, could order ahead and show up at the store when the order is ready.
About GoGoGuest
GoGoGuest is a customer marketing and data software subscription solution that helps every business and iconic brand better understand their customers. We are trusted by over 200 businesses and power more than a million customer engagements every month. Our story.
