What is a guest WiFi policy?
Answers to your questions about guest WiFi policies, why it's important, and how to implement one successfully in your business or organization.
Guest Wi-Fi policies are essential for businesses to consider as they provide guidelines and rules for guests accessing the network. These policies help businesses protect their network security, manage resources effectively, and ensure a positive experience for guests.
By setting up a guest Wi-Fi network with clear terms and conditions, businesses can enhance security measures and provide a seamless internet connection for visitors. It's important to establish rules and guidelines to protect both the business and the guests using the network.
These policies can outline acceptable use, limitations, and responsibilities for both parties involved. Here are added controls and security that you will gain when implementing a guest WiFi policy.
- Login and authentication: Methods for users and guests to authenticate and connect to the network, such as using a password or a guest WiFi captive portal that requires a purchase, collection of customer data with permission and the acceptance of your terms and conditions.
- Monitoring and logging: Policies on monitoring network usage and logging user activity to detect and respond to security incidents, as well as compliance with legal requirements.
- Privacy considerations: Information on how guest data is collected, used, and protected, including compliance with data protection laws and regulations.
What are the best practices for offering a guest WiFi amenity?
Offering a guest WiFi amenity for your diners or shoppers is almost expected in today's hyper-connected society.
A guest A fast, reliable, and secure guest WiFi amenity is a crucial factor for 60% of visitors when deciding to visit a coffee shop, bar, or restaurant in a bustling university town, major city, or popular tourist area. with a GoGoGuest captive portal grows your new subscribers by over 40% compared to your website, landing pages or form surveys.
The subscribers who connect to your guest WiFi are active customers and subscribers.
When your captive portal requires a purchase before connecting to the guest WiFi this contributes to an increase of $7 - $15 to the average spend each visit of a guest WiFi user.
At least 60% of visitors consider a fast, reliable and secure guest WiFi amenity as part of the reason why they would choose to visit a coffee shop, bar or restaurant in a university town, major city or a busy tourist area.
![An easy strategy to increase your average spend per visit is adding a captive portal with a purchase requirement to your guest WiFi amenity.](https://cdn.prod.website-files.com/63ae1987a2e57b458adc01f6/66aafcb75785a3dbe816003d_668dca20700d74cd7178eb50_GoGoGuest%2520captive%2520portal%2520ROI.png)
What is the ROI of a guest WiFi captive portal?
Using a guest WiFi captive portal can indeed enhance the return on investment (ROI) for businesses by leveraging several benefits:
- Branding and promotion: The captive portal can serve as a digital banner to display branded content, promotions, advertisements, or special offers, thereby increasing brand visibility and encouraging sales.
- Subscriber growth: Guest WiFi with captive portals offer an immediate benefit which encourages diners or shoppers to provide their personal data with permission.
- SMS marketing opt-In: Guest WiFi Captive portals is a great starting point for SMS marketing opt-in.
- Customer feedback: Surveys and feedback forms can be integrated into the captive portal to gather insights on customer satisfaction and areas for improvement.
How do you get started?
Introducing GoGoGuest WiFi captive portal, a powerful tool that allows businesses to enhance their guest Wi-Fi policy and customer experience. With GoGoGuest, businesses can:
- Easily set up and customize a captive portal for guests to log in and access the Wi-Fi network
- Inform visitors of terms of use, showcase services, or deliver any message of choice.
- Enable a unique purchase code as a requirement to authenticate and login for seamless guest Wi-Fi access.
- Limit access to specific applications and websites.
- Display terms and conditions for guests to review before accessing the network.
GoGoGuest WiFi captive portal is the perfect solution for businesses looking to improve their guest Wi-Fi experience and engage with customers in a meaningful way.
Recommended articles
- What is WiFi marketing and how to use it for your benefits?
- How to use a WiFi captive portal to market your business?
- Guide to choosing and placing an access point for your business
- Essential steps to implementing a GoGoGuest Wi-Fi captive portal
- 7 Things to know about coffee shop Wi-Fi management
- Learn about our integration partners