Are your marketing campaigns powered by AI (artificial intelligence)? Marketing with AI gives your business and brand the edge to send individualized messages across multiple platforms to reach, engage and convert each individual customer to a product or service, in their own terms.
What is AI (Artificial Intelligence)? AI is a technology system that performs tasks that normally requires human intelligence. With an enormous amount of information to process from different systems, humans rely on machine learning to analyze, recognize patterns and solve problems.
This guide will provide you with information on how AI powered marketing can boost your ROI (return on investment).
Marketing with AI eliminates the guess work and human error from your marketing programs and eventually in other parts of your business.
Your Guide To Marketing With AI
Marketing with AI is about using big data (a collection of information across systems you already use) and machine learning to analyze and glean insights that business owners and brands can act on.
Here are a number of common uses for businesses and brands:
Use AI for smart segmentations. In a previous guide about collecting and using customer data, we touched upon customer segmentation which is an important to knowing your target audience. Customer segmentation with AI give businesses and brands the power to dig deeper in understanding behaviors and patterns that are driven by multiple data sets like purchasing habits, preferred products, time of engagement, the channels customers use and more.
Knowing your audience and what they want helps your business and brand shape the customer experience from online and in the real-world.
Use AI to design customer journey maps. By looking at your customer data from different systems, would you be able to drill down and find customers who favor premium slow drip coffee when they buy from your physical storefront? Are the same customers already buying from your online store too? Do they even know you have an online store?
An AI powered marketing platform will guide you to these insights which could offer great opportunities for your business and brand.
- What are customer journey maps? Customer journey maps is a basic tool available to marketers to send individualized email campaigns. Today’s customer journey map is no longer linear. According to Forbes, smart customer journey maps look more like an elaborate pinball game. People discover, learn and make decisions from digital to real-world experiences, at will and in their own time.
Marketing with AI will analyze and show insights that present opportunities for your business to sell a specific product to a specific customer segment for a more targeted campaign. Growth focused and data drive marketing teams know that general campaigns from email marketing to ad programs are not an effective use of your marketing dollars.
Use AI to measure content performance. The content you share with your target audience is an integral part of your marketing strategy. Marketing with AI means that content performance can be measured from the subject line of your email content to the body copy and the creative you use. Sending the right content to a specific customer segment results in high performing email campaigns.
Use AI to decide where to invest in advertising. AI is not limited to email content. According to Forbes, on a grander scale, marketing with AI can be used to automate processes that were once dependent on humans, including: Content generation, PPC ads, and even web design are all possible applications for AI marketing.
Use AI to plan resources. Your marketing campaigns and advertising strategy should have the ability to bounce back and forth online and the real-world at the right moment. Integrating AI into how you plan your marketing resources gives your business and brand the agility to deliver connected and individualized customer experiences.
Overall, marketing with AI eliminates the guess work and human error from your marketing programs and eventually in other parts of your business. It introduces efficiencies, cost savings and gives businesses and brands the opportunity to allocate budget that will result in ROI.
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