A Complete View Of Each Customer Profile
The only way to give customers promotions, loyalty rewards and advertising that is personalized and unique as they are is with full visibility into their data. With GoGoGuest Customer Data Management and API centric capabilities, you get a single view of each customer profile for every contact—you’ll know things like what they have done, how much they’ve spent and where, and when they’ll purchase next.
Now, you can create truly personal marketing by first streamlining all your data with our built-in Customer Data Management and integration capabilities, you can streamline your customer data from your POS, eCommerce platform and third-party applications that you use to grow and run your business. The best part is that you can use GoGoGuest premium email marketing and SMS marketing capabilities to deliver your personalized marketing too.
One Actionable CRM For All Your Channels
Whether your customer subscribed, made a purchase online or in-store, joined your guest WiFi and loyalty program through a third-party app or all of the above, GoGoGuest populates each customer profile with a historic view and timeline of what they’ve done.
This means, crafting customer journeys or triggered marketing automations based on customer behavior is easy and possible. Further, we’ll be able to offer insights and recommendations for your next best marketing action or engagement on email, SMS, web notifications, your loyalty program or all of your available touch points.
See every customer cohort and know how to engage them
When your view of each customer profile is complete, accurate and up-to-date, marketers can truly personalize each message. Here are a few examples and applications:
- A welcome customer journey tailored for each channel
- Assigning rules so when one customer is active in more than one channel
- Understanding customer sub-cohorts within segments based what best influences their purchasing habits
- Knowing a customer’s preferred ordering channels, ordering times, frequency and what they are ordering gives marketers the power to tailor each food pairing campaign, each promotion offer or incentives and more!
Learn more about your customers, give your customers more of what they want, and watch your profits grow.
Find opportunities in data-driven behaviors
By comparing behaviors of each customer cohort using data and analytics, GoGoGuest is able to provide you with insights on key drivers that increase the average order per visit and the frequency of visit.
- A customer who frequently purchases a cappuccino in-store may be convinced to purchase one of your dark coffee single-origin beans online. Better yet, subscribe to a coffee subscription after a few email campaigns.
- Offering nachos in one store location but not in another, could mean that the average order value of the store with nachos available will perform better than the one with not. At GoGoGuest, we’ll provide a Market Basket Analysis that provide a clear view of your keystone products.
- Creating awareness about your first-party online ordering channel requires repetition and incentives. With a complete view of each customer profile with GoGoGuest, you’ll be able to learn which customer cohorts are responding well to your new online ordering channel.
See what is possible.
With so much data, you don’t have to worry about organizing each cohort to find your answers. GoGoGuest comes with a smart segmentation feature that allows you to go deeper, learn and design customers journeys that are appealing to each customer cohort.
How GoGoGuest Helps: Here is where GoGoGuest comes in as a customer data management platform:
- Our technology offers easy integrations with Square, Toast, NCR, Par Technology (Brink POS), Clover, Revel, and Talech to easily gain access to customer data that you own.
- We clean and organize the customer data captured from multiple sources
- We correlate this data with previous customer actions (purchase, campaign engagement)
- We build the complete customer profile
- Our platform automates customer segmentation and organize your customer profiles into targeted customer personas or customer groups, helping you identify which “types” of customers are the best fit for certain products or offers.
- GoGoGuest comes with premium email and SMS delivery methods on demand.
Refine your next best marketing action
When you have a complete view of the customer, the next step is understanding then predicting your customer’s next move.
How GoGoGuest Helps: The GoGoGuest platform provides brands of all sizes with targeted customer insights and predictive analytics, like a recommendation engine of next best actions to engage with your customers and drive your customer relationships forward.
- The best ordering channel for customers who is within 10 miles of any location
- Best performing ordering channel for breakfast, lunch or dinner
- Which product does your least engaged customers purchase most frequently?
- Which product combinations are frequently purchased by your most loyal customers?
The more you know, the more personal and compelling your message will be, customer by customer.
Don’t take our word for it. We encourage you to dive in and dig deeper. Have you read The Customer Engagement Playbook? Produced by the GoGoGuest team, it offers actionable next steps and best practices on how to implement these actionable full cycle marketing tips from creating awareness, customer engagement to growing customer loyalty that drive value.