PAR Technology

Our PAR Technology integration partner enables enterprise level restaurants to access and utilize applications from its partner ecosystem for various functions including operations, team management, guest engagement, inventory management, and more. This page presents additional information about the partnering of PAR Technology and GoGoGuest.

How does GoGoGuest work with PAR Technology?

Finding the right developers to integrate innovative solutions with PAR Technology's restaurant management system is essential for global food concepts and brands to be successful. PAR Technology integration partnership with GoGoGuest is focused on guest WiFi management and customer acquisition, data management, restaurant sales analytics and performance marketing.

Enterprise restaurant businesses who want to leverage WiFi marketing

WiFi marketing is a form of digital marketing which leverages WiFi networks to connect with customers. It involves establishing a WiFi network in a public area, offering free or paid access for sign ups. Once users have registered, they can be sent tailored messages and advertisements depending on their location and interactions with the brand. With GoGoGueset, enterprise restaurants can easily deploy an amenity similar to Starbuck's guest wifi captive portal.

Cisco Systems and Meraki are two of the most sought-after network infrastructure partners for global and multi-location restaurant concepts. This is because they provide comprehensive, secure and reliable network solutions that can meet the needs of even the most complex restaurant operations. With their advanced systems, these companies ensure that all aspects of restaurant operations, from customer service to online ordering to payment processing, are seamless and easily add on GoGoGuest's WiFi marketing and captive portal technology solutions.  

Enrich your data from different locations and sales channels

Activating your PAR Technology integration with GoGoGuest gives you the capability to centralize data gathering from all of your locations and sales channels. The GoGoGuest integration enables seamless data transfer between your PAR Technology POS system by location, your website, catering channel, eCommerce channels, advertising and social media. Gathering data and insights can form the foundation for designing tailored customer acquisition programs and omnichannel loyalty for your best customers.

Extreme hyper-personalization of guest experiences

In addition, businesses can utilize GoGoGuest's guest engagement tools to automate individualized messages targeted at customer groups or specific customers that meet certain criteria.  For example, you could send personalized messages or offers to guests based on their past orders or preferences, or even offer special discounts for customers who have visited multiple times. This allows you to engage with customers in a more meaningful way and build stronger relationships.

Additionally, GoGoGuest's integration also provides performance marketing analytics for all of your marketing efforts. You can track and measure the success of specific campaigns with visual reports and insights.  The insights offer data to assess possible marketing strategies to optimize your digital spend and keep track of the return on investment.

Design a product marketing mix with Market Basket Analysis 

Market basket analysis is a powerful tool for restaurants to better understand what their customers are buying and how they can fine tune their product offerings. The PAR Technology integration partnership with GoGoGuest comes with market basket analysis capabilities that offer valuable analysis and insights into purchasing behavior of their guests. Businesses can use the information to identify which product items are popular, which combinations of items to feature in promotions, and the corresponding price point.

Take control of your digital marketing Dollars

Partnering with GoGoGuest through PAR Technology can give restaurant operators access to customer data and analytics to manage their marketing spend market and channel. Additionally, GoGoGuest's integration allows restaurant operators to track performance metrics, providing insights into how their marketing campaigns are performing. This also offers the opportunity to create hyper-personalized messages and offers that can be tailored to each customer group or individual. Finally, GoGoGuest’s market basket analysis capabilities offer valuable insights into customers’ purchasing behavior and trends, enabling restaurants to make better business decisions.

GoGoGuest provides restaurant owners with insights on marketing campaigns and their performance metrics such as open rate, click rate and purchase conversion. An AI-led digital assistant then helps compare the effectiveness of the campaigns by evaluating variables like subject line, time of day deployed, and audience reached.

Benefits of PAR Technology integration with GoGoGuest 

Restaurant owners and operators can utilize GoGoGuest and PAR Technology POS integration to plan and deploy a lifecycle data and omnichannel marketing strategy for multiple locations worldwide.

• Increase your average purchase by 3x from guests enjoy using your guest WiFi amenity
• Gain free digital billboard like advertising for your brand
• Grow your pick-up and to-go orders with Express Commerce
• Understand your target audience and how to best convert them into loyal fans
• Uplevel your guest engagement strategy personalized email and SMS marketing

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GoGoGuest centralizes your data across restaurant systems then delivers actionable guest insights customer by customer.

GoGoGuest is a data, insights and personalization software platform that helps restaurants gain actionable intelligence to make the best decisions for their business. This powerful system provides real-time insights into customer behavior, sales, and marketing data so that businesses can stay ahead of the competition and make informed decisions. In addition, GoGoGuest's integration with PAR Technology makes in super easy for global restaurant brands to start small and scale their data, hyper-personalization and performance marketing with GoGoGuest.  

Propel an insights driven customer lifecycle 

The PAR Technology integration partner with GoGoGuest offers restaurants a powerful toolset to automate operations, get in-depth insights into customer behavior and preferences, enhance the guest experience through personalization, measure performance marketing results and more! By integrating PAR Technology POS integration with GoGoGuest businesses will be able to streamline processes while increasing efficiency.

Explore our extensive network of over 30+ restaurant management technology partners.